Targeted Supplements Are More Effective
In the quest for better health, many people reach for a daily multivitamin, thinking it’s a convenient way to "cover all the bases." But is your multivitamin actually helping you thrive, or just giving you a false sense of security?
At Veritroo, we focus on highly bioavailable, targeted micronutrient supplementation because that’s what your body actually needs to feel and function at its best.
In this article, we’ll explore the key differences between multivitamins and micronutrients and explain why targeted supplementation is a more effective choice.
What Are Multivitamins?
Multivitamins are supplements that contain a blend of vitamins and minerals, often combined with herbal extracts or other compounds. The goal is to provide a broad spectrum of nutrients in a single capsule or tablet.
Sounds convenient, right? The problem is that multivitamins are rarely tailored to your specific needs and often come with compromised dosages, poor absorption and nutrient competition that makes them far less effective than they appear.
What Are Micronutrients?
Micronutrients refer to individual vitamins and minerals that your body needs in small but crucial amounts to function properly. These include nutrients like magnesium, zinc, vitamin D and vitamin K2.
Targeted micronutrient supplements provide specific nutrients in clinically effective doses, usually in highly bioavailable forms. This allows your body to absorb and use them efficiently without interference from other competing ingredients.
The Problem with Multivitamins
Multivitamins try to do everything in one go but often fail to do anything well. Here's why:
1. Ineffective Dosages
Most multivitamins contain too many nutrients in tiny, suboptimal doses that don’t actually improve your health.
For example, many multivitamins contain only 25–50mg of elemental magnesium, when research shows 300-500mg of elemental magnesium daily is more effective for supporting sleep, muscle recovery and nervous system health.
2. Nutrient Competition
Certain minerals compete for absorption in your gut. Taking them all at once as you do in a multivitamin can result in reduced bioavailability.
Zinc, magnesium, calcium and iron all use the same transport channels in the intestines. Taking them together can lead to one blocking the absorption of another.
3. Poor Forms of Nutrients
Many multivitamins use cheap or synthetic forms of nutrients with low bioavailability.
Examples include:
· Magnesium oxide
· Zinc oxide, sulfate or carbonate
· Vitamin D2 (ergocalciferol)
· Vitamin K2 as MK4
By contrast, high-quality micronutrient supplements use superior forms like magnesium glycinate or zinc glycinate for better absorption and impact.
What the Research Says
Multiple studies have shown that targeted micronutrient supplementation outperforms multivitamins especially when addressing specific deficiencies or health concerns.
A 2024 review in JAMA Network Open stated: “Multivitamins provide minimal to no benefit in preventing disease or improving overall health in the general population.” (PMID: 38922621)
A study published in the British Journal of Nutrition showed that minerals like calcium, magnesium, zinc and iron compete for absorption, significantly reducing their bioavailability when consumed at the same time. (PMID: 11509108)
These findings make one thing clear: when it comes to results, targeted beats general every time.
Why Targeted Micronutrients Are Better
Here’s what you get with a targeted micronutrient approach:
1. Precision
You are not guessing or “covering all bases” you are giving your body exactly what it needs, in the right form and dose.
2. Higher Absorption
Nutrients are taken in bioavailable forms, at the right time of day, and not in competition with others maximising absorption and impact.
3. Fewer Fillers
Multivitamins often contain binders, coatings, artificial colours, or added sugars. Quality micronutrient supplements can be cleaner.
4. Personalisation
Your nutrient needs are not the same as someone else’s. A 25-year-old athlete has different requirements than a 45-year-old mother or someone with chronic fatigue. Micronutrients allow for individualised nutrition and dosage.
Veritroo’s Approach: Science-Backed, Highly Bioavailable, Targeted
At Veritroo, we have carefully chosen each supplement in our range to reflect the most common modern-day deficiencies and focused on effectiveness and purity.
· Magnesium Bisglycinate – highly absorbable, gentle on the stomach, and ideal for stress, sleep, and muscle recovery
· Zinc Bisglycinate – essential for immunity, hormones, and skin health, with strong bioavailability
· Vitamin D3 + K2 – a potent combination to support bone health, immune regulation and cardiovascular function
We do not overload our supplements with unnecessary extras. We focus on doing a few things exceptionally well because quality beats quantity.
Who Should Choose Micronutrients Over a Multivitamin?
You may benefit more from targeted micronutrients if you:
· Struggle with energy, stress, or sleep
· Have had blood tests showing specific deficiencies
· Want to support muscle recovery or immunity
· Prefer clean-label, high-quality supplements
· Want measurable improvements, not just maintenance
Final Thoughts
Multivitamins may be convenient, but convenience often comes at the cost of effectiveness. If you are serious about supporting your body with what it truly needs, it is time to ditch the “one-size-fits-all” mindset and embrace a targeted, science-backed micronutrient approach.
At Veritroo, we are committed to purity, transparency, and results. Our supplements are designed to do one thing: help you feel and function better every single day.
Ready to Feel the Difference? Choose targeted, highly bioavailable supplements that actually support your body’s needs. Explore our science-backed range now.
Your body deserves more than a one-size-fits-all solution. Make the switch to smarter supplementation because actual results start with the truth.